How to Use Email Broadcasting for Promoting your Business

Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).
According to the Direct Marketing Association, email marketing brings in about £40 for every £1 you spend. That’s one of the highest ROIs for any type of marketing.

While that statistic is impressive, we know you desire more information to make an informed decision, so we’ve outlined five ways that email marketing can help your business.

1. Email marketing can increase sales
You want your email efforts to pay off in sales. By sharing information about your business through emails, you help customers see how valuable your product or service is, Bastian says. That leads to money in the cash register.
What kinds of emails bring in the most sales? The best way to increase sales through email marketing is to send a variety of emails to your customers, but there are a few types of emails that generally help drive sales more than others:

Promotional email
Nothing entices a customer more than a great deal. Your customer saves a few bucks and your bottom line gets a boost.  Keep in mind, promotional emails aren’t reserved for only things like, “Don’t miss our 50% off sale.” A promotional email can offer other perks too, like One free month on Advertising for example.

While these emails can boost sales, you can’t sell 24/7. Your customers want more than that. Every email you send can get customers one-step closer to making a purchase, which is why a variety of emails is the best strategy. Emails help you build trust, establish a relationship, and improve brand awareness – all of which play a role in the purchasing process.

2. Emails keep your business top of mind
Email marketing can help your product or business remain top of mind to your consumers. Emails serve as gentle reminders about your business.  Emails help you stay in front of your customers on a regular basis, Bastian says.
What kinds of emails keep your business top of mind? There are several actually. These emails are more about staying in touch with customers and less about selling.

Newsletters
A company newsletter is a great way to update your customers about your business. The sky’s the limit for newsletter content. You can offer small history lessons about your business, talk about upcoming events, highlight employees, or offer industry-specific news and tips. The newsletter can even offers free downloads.

A holiday email
When a holiday rolls around, you can send your customers a holiday email. It can be a three-sentence email that wishes everyone a Happy New Year, or a colorful banner that celebrates the Fourth of July and offers customers a discount. It can be a nontraditional holiday, too. Either way, a holiday is a good reason to reach out to your customers.

3. Keep customers coming back with regular emails
Emails help you build a lasting relationship with your customers. You don’t just want one-time customers; you want loyal customers who keep coming back again and again. Email marketing can make that goal a reality. By regularly reaching out to your customers, you encourage them to make another purchase. Just like bumping into a friend on the street can lead to meeting up for drinks later, an email works the same way. The email is the spontaneous meeting, and a purchase is the result.
What kinds of emails keep repeat business booming? Again, a variety is best, but there are few emails, in particular, that help bring customers back into the sales cycle.

Reorder emails
Reorder email is an excellent way to remind customers that it’s time to purchase. For instance, if you can send an email to a customer two weeks before the ad is set to run out. This requires some tracking, of course, but it’s a great way to encourage repeat business.

‘We miss you’ email
When a customer has fallen off the sales grid for a while, you can send an email that encourages them to come back. The email can say something as simple as, “We miss you.” You might include a discount to entice the customer to come back again.

4. Use emails to establish your authority
Email marketing can help you establish authority in your field. You want to show customers that you know your business inside and out. Through creative emails you can showcase your knowledge without bragging. The best way to do that is to send emails that provide value to your customers.
Plus, emails that provide value get shared. It’s like virtual word of mouth. When you send Bobby an email that’s helpful, he may forward it on to his buddy. You’re establishing your business as a leader in the industry and gaining customers.

Product use tips
Help your customers get more out of your product by giving them helpful advice. Offer maintenance tips or highlight features of a product. A camera retailer sends this simple email to its customers. The email takes customers to a blog post that highlights winter maintenance tips.
Industry news
Give your customers information they care about by highlighting news in the industry.

Newsletter
A newsletter is an effective way to share news, tips, how-tos, events and even a promotion or two. The mix of information makes newsletters valuable and informative.

5. Establish and nurture relationships through email
It’s human nature to rely on those you trust. It’s no different in business. You can use email to establish and nurture a relationship with your customers. Think of emails as a virtual handshake or a conversation between you and your customers. Emails give you a chance to make a personal connection. Whether you’re courting new customers or engaging with loyal members, an email campaign is one of the best ways to build a relationship. A variety of emails serve this purpose, but here are a few that are perfect for relationship building:

Welcome email
When a new customer signs up for your service or email list, a welcome email can introduce them to the company and its products or services. It can be a quick welcome email with a promotion, or you can try a welcome email that offers more information.

Newsletter
Newsletters make customers feel connected to your company. It’s a big piece of the relationship puzzle.

Testimonial email
Use email marketing to share customer reviews. By sharing a testimonial you reaffirm your customers’ choice in your business. That’s helpful when you’re nurturing a relationship. 

Email Broadcasting

Here are some examples for email broadcast.

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📣 Get your business in front of thousands of potential customers in the Ipswich and surrounding areas. Click below to connect with Advertise Your Business👇 https://youtu.be/AV3gdzpSC5c  Your advertisement will link direct to your website.

If you do not have a website, we will create a FREE Sales Page for you as part of your ad cost.

The Sales Page will give you the opportunity to offer your product or service to the viewers.

www.whatsonin………../advertise-with-us/

My name is….. and I am the manager for What’s on in ……. website, the new go to website for the local area. “What’s On In” within the next 12 months is poised to become the No1 go to website for people wishing to find out what’s on in their town, city or holiday destination. We offer a cost-effective way to reach new clients and gain exposure in the local area.

Below is the link to the website. As more and more people are turning away from print and they are moving towards digital marketing. You can even advertise jobs.

This is the link to our site www.whatsonin…….

This website will be covering the WHOLE of the…. postcode and surrounding area, it will be the main website for businesses, Tradesmen & Tradeswomen, local and International news, Jobs, events – our aim is to reach EVERY household in the area

The cost is very affordable and the ads are flexible you can change them anytime you wish.
As soon as you make the decision to advertise (we have to be paid upfront as it is online) you can advertise that day.
I have attached the costing for our homepage advertising, when you advertise on our home page you get a free entry on a tab page of your choice.

If you book 3 months on our big sliding banner, the cost is only £289 and I will keep you on the site for a full year – this is normally £912, and the artwork can be changed at any time.

BIG SLIDING BANNER 

• Large ad spot 1360 x 460 pixels
• 1 Slider hyper linked to your website
• Home Page Placement
• PLUS FREE entry on a Tab page of your choice
• 1 FREE Sales web page
• FREE change of wording, ad picture or video and links at anytime

As part of our package to our customers we are offering:
– Link to your website & social URLs

– Google Maps directions feature

– Change ads as often as you like throughout the period of advertising

– Promote your business on our Facebook page

– Publish the business events/promotion on our Events Calendar and News article page.

Online advertising is fast, flexible, and trackable. It will Drive traffic to your website & increase conversions. Increase brand awareness, credibility & trust. Promote to your specific target markets.

I look forward to speaking with you at your earliest convenience, under my signature is a video all about us.

Best wishes

Boost your business/trade today. Why get listed
Benefits of listing at WhatsOnInIpswich.com/business-directory
Full comprehensive listing
Add your business logo
Link to your website & social URLs
Google Maps directions feature
Self-Loading platform
Full 12 months of Advertising for just £40
Change ads as often as you like throughout the 12 months
Promote your business on our Facebook page & Twitter
Publish your business events/promotion for on WhatsOnIn……/news/ & Events page & Events

What’s On In …. Business Directory – Apply Now.

Thank you for your email and interest to be featured on our website.

We can offer you a special price if you choose to advertise on our home page for longer period.

Below is the costing for our homepage advertising.

www.whatsonin……/advertise-with-us/

We would like to offer you some amazing introduction rates to feature
your business. If you book 1 month on our site we will keep you on there
for 6 months.

If you are looking at an annual package We can offer you our big sliding
banner for the year for the cost of 3 months. This is only £289 for a
full years advertising and you can change the artwork any time.

BIG SLIDING BANNER

* Large ad spot 1360 x 460 pixels
* 1 Slider hyper linked to your website or FREE sales page
* Home Page Placement
* PLUS FREE entry on a Tab page of your choice
* 1 FREE Sales web page
* FREE change of wording, ad picture or video and links at anytime

For  just £289, this should normally be £912 you can change the images
etc any time throughout the year.

We would also like to offer you a special ad package, this is for 1 month but again we will keep you on the site for 6 months.

*  Home Page BIG Sliding Banner picture or video
* 2 Sliding Banners for a picture or video: 1 on Tab dropdown menu
page, 1 on Tab page
* 75 Characters on the Rolling News, hyperlinked to your website
* Double AD Spot 756 x 267 pixels picture or video Ad on any Tab menu
dropdown page of your choice
* 1 AD spot on the Thumbnail sliding banner featured on every page
* Entry onto our Facebook page

Normal Price £554

Special Ad Package 1 price £268 for 6 months.

Listing under the Local Business Directory
www.whatsonins……./business-directory/

We can offer you for 1 year:

✔ Your Business logo
✔ Up to 5 images for your business
✔ Full description of your business service/products
✔ Contact information: Address, Contact numbers, Email address
✔ Customers can email you direct via the form on the website
✔ Business opening hours
✔ Location on google map
✔ List under your chosen business category
✔ Business tags
✔ Link to your website URL
✔ Link to your social URL
✔ Promote on our social media

Normal Price £60

For 1 Year Listing only £40

There are more options for advertising on our website.

Please visit the page https://www.whatsonin……./advertising-services/

As part of our package to our customers we are offering:

– Link to your website & social URLs
– Google Maps directions feature
– Change ads as often as you like throughout the period of advertising
– Promote your business on our Facebook page and social media channels
– Publish the business events/promotion on our Events Calendar and News
article page.

We can also offer you to post on our Facebook page any article or event that you submit on our website.

Also if you have planned events, please use our Submit an Event form

Online advertising is fast, flexible, and trackable. It will drive traffic to your website & increase conversions.

We are open to offer you discount on the ad of your choice.

If you need any help, do not hesitate to contact us.

Kind Regards

WhatsOnIn ……….. Support Team

Trades Directory Email “Proven”

Below is a simple email that one of our franchises is using with great effect to generate double figure ads within days.

Remember in YOUR postcode area there are 1,000++ plus tradesmen/women

This is how she is working this simple approach, this is her exact approach.

1. Scrape the leads from Google, Yell.com,  Facebook, or local trades directory for your postcode area
2. Pick one trade and exhaust it until FULLY
3. Do not move on to another trade until you have emailed each trade
4. Use the attached Trade list as example
5. Once you have 3-5 Trades of the same category, change your email slightly to say you already have a few ??? trades on your site

Why? the fear of loss is a powerful tool when used correctly, they could well take an ad because their rivals are doing so

1. On the email below adjust it to fit your postcode/s, top and tail it with YOUR details

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Please forgive the intrusion; however I would like to take this opportunity to introduce you to WhatsOnIn????? the new go to website for the ? postcode area.

“What’s On In”, within the next 12 months, is poised to become the No1 go to website for
people wishing to find out what’s on in their town, city or holiday destination.

We offer a cost-effective way to reach new customers and gain exposure in the local area.
Below is the link to the ?????? site. 1 year listing is only £60 and a lifetime listing is only £250.

Let me know if this is of interest and I will send you the link to sign up. It is a self-uploading platform.

https://www.whatsonin????????

WhatsOnIn?????? is committed to supporting small and medium businesses advertise at affordable rates.
The website will cover the WHOLE of the? postcode area, and will be the main website for businesses,
tradesmen & tradeswomen, local and International News, jobs and events.

Now people are watching less TV and tuning into their computers for their favourite shows, music etc, there
has never been a better time to start online advertising.

Your prospective customers are online practically 24/7 and so should you be, your ads could be
working for you 24 hours a day.

 Below is what is included for only £60 for a full year:

• Add up to 5 images for your business
• 150 characters short business description
• 400 characters for full description of your business service/products
• Contact information: Address, contact numbers, email address
•  Customers can email you direct via the form on the website
•  Business opening hours
•  Location on Google map
•  Listed under your chosen business category
•  Business tags
•  Link to your website URL
•  Link to your Facebook page
•  Promote on our social media
•  Edit your details/change image
• Publish the business events/promotion on our Events Calendar and News article page.

We have an events page where you can post your events free of charge. If, for example, you are running
an offer we can add it to the news and events tab free of charge.

Online advertising is fast, flexible, and trackable. It will drive traffic to your website & increase conversions,
increase brand awareness, credibility and trust. It will promote to your specific target markets (local area).

I look forward to hearing from you.

Best wishes

Business Directory Executive
Email:
Mobile:

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